Tuesday, January 22, 2008
The Expectation Economy
Please do me a favor and read this article. Made my head spin a few times.
What happens when your consumers get more educated about your products than you do?
It's going to get ugly for the next few years. A lot of companies and brands that cannot react quick enough are going to be in for some painful experiences. The new, more agile companies won't have it easy either.
If nothing else, there is some killer blogs linked here.