Tuesday, February 19, 2008

Look at the big Guerilla on Adidas!

I was really glad I ran into this video the other day. This showcases Adidas AdBOOST. It's a perfect Guerrilla campaign. It's fun, it's functional, and it really speaks to the brand. Check out the video below. It actually reminds me a lot of some Red Bull activations.

I will say, that they could have shot a little better video and I would have still gotten the idea. The tactic itself was the Guerrilla part, the presentation of it can look a bit more slick.

What I didn't realize is that Adidas has been doing this for a while now. Check out this other activation using a Carnival ride we've all seen a hundred times in an urban and fun way. I like it Adidas! Keep it up!