Friday, April 11, 2008

Royals: Opportunity Lost

As i'm sure you didn't know, Kaufman Stadium, home of the Kansas City Royals baseball team now currently has the largest HD screen in the world.

They installed this bad boy this year after a multi-million dollar renovation taking place at the stadium.

So why is this local piece of flavor important to my blog?

Having a conversation last night over a couple of beers with Jason Bedell, it hit us in the face pretty quickly. Where the hell was the Royals PR on this? This is the largest HD monitor currently on earth! That's news! That's a big deal(pardon the pun)! This could have been in every tech blog, it would have for sure been picked up on the AP Wire if it were out there in any form.

There's a ton of geeks out there that love this stuff, me included. I heard about it by word of mouth! That's an insult to me and my 1 billion rss feeds streaming in front of my face daily.

It's a missed opportunity. With the right spin applied to this, they could have almost recouped the cost of the damn gigantor monitor with FREE advertising via PR. This isn't you're usual cheesy local PR thing, this is the LARGEST HD SCREENY THING IN THE WORLD!!!

Here's some video from one of my twitter friends Jeffisageek, he was at the home opener this Tuesday.

One thing I've hear that may be a bit of a downer for baseball players everywhere is that with this HD monitor, we all know how fugly these guys really are up close. It might be time to start exfoliating fellas!

Wednesday, April 2, 2008

Marlboro Lights up Spring Break

It really doesn't get much better than this in the world of non-traditional, subliminal, guerrilla marketing now does it?
I found this at jaffejuice, if he's not on your reader than he needs to be.
I love these marketing ideas. The narrator on the video is wrong. This is not taking advantage of kids at spring break. I seriously doubt it was intended to subliminally get drunken travelers to go buy a pack of smokes (ok maybe it was). However,It doesn't need to work like that, it only needs to be a good story. Just one student shaking their head on the dance floor notices this and it spreads like wildfire through the club, and once it's found it will be a tale that frat boys and coeds from all over will be singing when they get back on campus. It will be shared, and that's a win for anyone.
Of course the guy speaking on the video is full of it when he's speaking about the legal aspects of the lighting trick. I really don't see anyting illegal, but you tell me.