Whether you want to call it a fan commercial or consumer generated content, I think that this video is pretty great.
It seems real, it's fun and most of all it sums up the entire Trader Joe's experience in a catchy little tune.
I can't find much on it, but if it does come from Trader Joe's than whoever did it for them is a genius. If this is truly from a fan, then Trader Joe's needs to jump on this and expand or raise awareness of it.
So while we wait for Trader Joe's to come into Kansas City, check out this video and wishfully hum along.