Sunday, January 25, 2009
Cadbury Takes Sharp Turns into Left Field
Everyone knows that Cadbury makes chocolate, and they've proven that they aren't idiots through their last branding push. They've gone off the deep end again and again. It's smart, it's funny, it's cool and it can easily set them apart from the other very boring candy companies out there floundering around in oldy-ville making the same old thing. I found out about it here and here.
The gorilla commercial is old news, but I love it. Has absolutely nothing to do with chocolate, but the seriousness of the horrible Phil Collins tune, the long pause and camera motion before the action and the payoff drum solo is genius. Just do a quick search on youtube to see what kind of conversation this began.
The new commercial takes another leap into the weird with these strangely serious children and their dancing eyebrows. Again, it's genius and again the conversation ripples through the internet.
It's strange, it's different, even though the product isn't. That's some branding going on folks, let's see what happens next.