Friday, October 24, 2008

Obama Supporters Know What Viral Means.

I was just checking my email when a new message came up from one of my friends. All it said was, "Joe, you're in this video.", with a link. I'm working from the coffee shop today so I didn't have my sound on, but the video just looked harmless enough. At first I was glad that it wasn't a posted video of anything I might have done last weekend, but as I played the video I realized that it was much worse.

This Joe Cox, whoever he is was going to destroy my SEO on Google!!!

Luckily, after frantically putting my headphones on, I figured out that this was a very smart viral campaign from the Obama side, where they transcribe your friends name into the video and have them be the "one non voter" that cost Obama the election. After it's finished it automatically throws you into an easly filled out form for you to send it on to one of your friends.

simple message, fun execution, and easily shared. I think we have a winner here.

As a side note, by viewing my personal video below, you'll find some unintentional humor utilizing my name and the republican parties reaction to the election. Just look at the headline when Bush makes an appearance.

1 comment:

Jason Bedell said...

Completely agree. What a great execution. And how much did this cost compared to the GRP's they buy on network? Even a non-Obama supported can find humor (value) in receiving this message.

The key? They followed the 3-S's I talk about here: