Thursday, October 15, 2009

Augmented Reality...I Had to Bring it Up Sometime!

Augmented Reality, I can't go anywhere on the web without running into this technology. From apps on my iphone, like the new Monocle feature on Yelp, to Red Bull's new Augmented Reality featured bulletin for heritage sports. It's everywhere and if you haven't experienced it yet, you may soon find yourself in the middle of an A.R. project without even seeking it out.

Ran into this blogpost on Gizmodo yesterday and just had to write about it. A video billboard was put up this month in Liverpool, England and passersby were squashed, tickled, poked and flicked out of existence as they walked to work. A fun experiment showing how the billboards of tomorrow will gain our attention by featuring our favorite celebrity of all time, ourselves.

Hand from Above from Chris O'Shea on Vimeo.

The video speaks for itself, but the what does all of this mean for us as marketers? My mind starts to wonder to that awesome scene in Back 2 the Furture II where Michael J. Fox's character is chomped by Jaws as he walks through the streets, or the scene from Minority Report where the advertising in the airport knows who you are and can put you directly in the advertising.

Of course we're far from any of that, but the technology is certainly exciting and I am really looking forward to where this goes in the next 5 to 10 years.

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