tag:blogger.com,1999:blog-2957337961798662374.post8606761721717150165..comments2009-12-03T22:39:41.066-08:00Comments on Joe Gorilla: Marlboro Lights up Spring BreakJoe Coxhttp://www.blogger.com/profile/10638464615328435660noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2957337961798662374.post-37227366955294068212008-05-13T15:34:00.000-07:002008-05-13T15:34:00.000-07:00Hi Joe,I'm the guy who's full of it who shot the v...Hi Joe,<BR/><BR/>I'm the guy who's full of it who shot the video and narrated it.<BR/><BR/>Regarding whether this is brilliant 'above aboard' marketing that will generate word of mouth, I know for a fact that it is not. I ask ~15 kids when they came out of the club if they noticed the ad and not a single one had, though most everyone in the club as exposed to it. <BR/><BR/>Marlboro did not create this ad so it would be registered consciously and talked about. That's compete BS. You're giving them way to much credit.<BR/><BR/>You're right about the legal aspects of this however - it's totally kosher apparently.<BR/><BR/>I'm happy to hear a response back on my original post here:<BR/><BR/>http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/<BR/><BR/>Thanks for taking notice.<BR/><BR/>PeterAnonymousnoreply@blogger.com